Making a better world through consumerism

Taken from my Timberlands Shoe box. A nice little mission statement. Nice = makes the consumer feel better about consuming and polluting the world with all the by products of manufacturing/making the consumer feel like they are helping the world by buying from Timberlands.

How Will We Change Today? The opportunity to make it better is everywhere if we choose to act. Better is seeing a void and filling it. Hearing a call for help and answering it. Taking a wrong and making it right. It is as small as making boots, shoes and gear or as big as changing the world. Better is giving employees paid time to serve. Building a house. Painting a school. Empowering our youth. Feeding the hungry. Or revitalizing a community. Better is a call to action. A rallying cry. Fearless. Determined. Passionate. And connected. It is searching within. Reaching out. Heading into the eye of the storm. Adventuring out to the middle of nowhere. And doing so with purpose. So when the sunset and we think about what tomorrow will bring we understand that better is not what we do. It is who we are.

If i was writing a mission statement, this is how convincing it will sound.