Tis My 3rd Year at Swinny

I am OVERjoyed that i received a Distinction for my Communicating Practice summer subject, when all i was expecting was a Credit. PHEW this is a good sign guys. Definitely (Y) It was my first day of 3rd year uni today. I had a 3 hour session at the Hawthorn campus studying The Marketing Concept. Its quite interesting, maybe when i finish studying Design, visual merchandising, makeup, bartending, fashion, psychology, sociology and linguistics i will study Marketing. this is what the definition of marketing is:

targeting the objectives of an organisisation

Pretty broad right? Most people think marketing is about making money, but not all organisation objectives involve money e.g. charities and blood bank. Some people think that marketing is about selling a product, or manipulating people into buying something.. that would be more advertising. Another definition of marketing is

Keeping the client and the customer satisfied in an 'exchange',

so this exchange benefits both people and

Managing demands of clients

We learnt about Manageial Philosophies

1. The Production Concept
2. The Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The Societal Marketing Concept

which are ways to achieve an organisations objectives in terms of selling something. Its' very interesting because it really is a whole bunch of common sense and logic. Common sense and logic that i need to go to university to learn about! how ironic. i wonder what else i should know, that i cant figure out for myself?

Reach for the Sky!

(your best option is in a Ferris Wheel this big)