Sunday, July 18, 2010

Ebay Tips I Have Learnt Along The Way

I worked for 12hrs last night at jwow. I like 12 hour shifts. I maximise my money earnt in one day (since i usually get 1 shift a week). Also I feel hardcore working a 12 hr shift. It's a very physical job and I can hack it =] I slept for 12-14 hours last night. I slept from 4am to 6:30pm. I think there is something wrong with me. I want to get my sleeping pattern back to normal. I reckon the reason for my fucked up sleeping pattern is i have nothing to wake up for, unless it is school or uni. Sigh. I need to stop being so content with my life and find a reason for living that will compel me to wake up! It's 7am. I'm still awake, I wanna stay awake til about 11pm tonight so I can correct my sleeping pattern. It's so boring when no one is awake with you. I've been on ebay the whole time, writing up descriptions of new items to sell, editing and takingphotos, uploading them on photobucket.. It's all ready to be cut and pasted into a listing when the time is right.. that is in about 12 hrs time. someone make the time go quicker! Scroll down to the very end to check out the items ive got to sell. I'm making a business out of ebay. Learning marketing for 2semesters in a row and working at Femme for more than 1 year has influenced my mind to think more customer-based. I reckon I have developed a technique to sell girl clothes more effectively, even guy clothes perhaps. Closely monitoring my ebay listings, i see how many views my item has. If it doesn't have many, I alter a couple of words in the search title or change the photo to a more interesting one. I believe:
  • Without 'watchers' you may not sell the item or get a good price for it
  • You need as many 'watchers' as you can get so they compete and bid for your item, and increase your daily profits!
  • Once a potential buyer is on your page, dont let them escape! Encourage them to look at your other items for sale. I not only do this, but put a slideshow underneath for the lazy or uninterested people. Maybe one of the pictures will catch their eye. That being said, lazy/uninterested people won't sit there and watch your slide show, so put the items you want to sell the most at the start.
Success all starts from the page views. Having me and ate post our clothes at the same time also increases buyer awareness. This girl even bought TWO items which is a good indication that our buyers are checking out our other items. Here are some tips about taking the photos:
  • Attract initial interest with a well lit and engaging photo that would appeal to the intended buyer
  • Sometimes a close up detailed photo is more engaging than a full scale image. A couple times I have changed my full scale images to a close up image and gotten more people watching/viewing my items.
  • Take many photos of the object. Repetition will drill the idea of buying into the customers head. Think of it this way, if they are undecsive about a top.. seeing different aspects of the top multiple times will convince them they DO like the top. Every photo is a confirmation of 'yes, i do like this top'.
  • Photograph the details that make your product unique. Flaunt this.
  • Ensure the quality of the photo, this is very important.
  • If the item doesnt look good on a hanger, model it. And vice versa. But dont model it if the item doesnt look good on u, it will make the item look bad. then no one will want it.
  • Do not upload your 2nd, 3rd etc photos via ebay. You're not gonna pay 25c for additional images. I load them up on photobucket and cut/paste the links into the description sections.
Here are some tips i've learn along the way:
  • Customers are generally shy. If the information is not presented to them, they prolly wont ask for it unless they are compelled to. To encourage buyers to buy, put in lotsa details of your items. And write something friendly to encourage them to ask if they want questions answered.
  • Meaningful, not 'cut and paste' messages, are greatly appreciated.
  • Customers want the product to apply and appeal to them. So try to build a connection between them and the item. You can do this in many ways e.g. tell them how it looks, what you can do to make it look better, what they can wear it with, how nice it looks, how their daughters/sisters will also like this
This is actually the back of the dress. I used it as the listing picture because the zip made it more interesting than the front.
This is a close up photo of the shoulder detail of the top.
After I found my full scale photo wasn't attracting enough attention, I posted this photo in the listing. These rips were the most interesting detail of the jeans.
Good quality photo. The background compliments the colour of the pants. A full scale photo would be boring so I folded the pants. The stripes and logo are visible.
I modeled this shawl because it looked boring on the floor. (see photo below) I can show people how it looks when its being worn. This shawl is a size 14. People who are size 8 might click on this listing anyway. This shawl also looks like a dress. People who like this as a dress might be interested in buying too.

This is how the shawl looked on the floor. BORING! No one's gonna click on this if they saw this from afar, especially when there's other shawls for sale

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